The franchise recruitment CRM, built for UK franchisors.
Capture every enquiry. Score them automatically. Move them through your pipeline. Spot territory conflicts before they happen. From £149.99/month.
Territory conflict
Manchester is reserved by another active prospect.
Trusted by franchisors recruiting across the UK
Generic CRMs weren't built for this. We were.
HubSpot, Pipedrive and Salesforce are great for selling software. They're awkward for franchise recruitment, where the workflow looks nothing like a B2B sales pipeline. Franscale was designed around how franchisors actually work — every feature, every label, every report.
10 franchise-specific stages
From New enquiry through Discovery, Due Diligence, FDD, Validation, Agreement, to Signed. Not generic "deal stages" you have to bend into shape for territories and disclosure documents.
Lead scoring tuned for franchise fit
Six dimensions weighted around what actually predicts a successful franchisee: financial fit, timeline, motivation, experience, engagement and territory. Hot/Warm/Cold tags so your team prioritises the right prospects.
Territory management with conflict detection
Define your territories on a UK map, mark them Available, Reserved or Sold, and let the system flag any new enquiry about an area that's already gone. No more two prospects promised the same patch.
The depth of a serious CRM. Without the bloat.
Six features that get used every day. Plus thirty-odd more in the product. Same price either way.
Public enquiry forms
Multi-step forms hosted on your own URL, with bot protection and instant notification emails — one form per concept or campaign.
Automatic lead scoring
0–100 score with weighted dimensions. Tunable from the admin UI — no code edits, no waiting on an integrator.
Tasks & calendar
Per-user task lists, daily 7am digest emails, and a colour-coded month view that catches the things you'd otherwise forget.
Automated email sequences
Stage-triggered sequences with merge fields, branded HTML, and per-template performance reporting. Auto-pause on stage change.
Reports & analytics
Lead volume, conversion funnels, source performance, stage velocity, lost-reason breakdowns. Every section exportable to CSV.
GDPR by design
One-click Article 15 data exports, Article 17 cascading erasure, audit log of every significant action. UK-hosted from day one.
Score every prospect on what actually predicts a signed franchisee.
Six dimensions, tunable weights, dynamic engagement. Hot/Warm/Cold tags drop into the kanban so your team works the right prospects first.
- Financial fit (25%) — does their available capital match the package?
- Timeline (20%) — how soon do they want to launch?
- Motivation, experience, engagement, territory — the rest of the signal.
- Stale-penalty — leads automatically cool after 30 days of silence.
Spot the conflict before two prospects are promised the same patch.
Define territories on an interactive UK map. Mark them Available, Reserved or Sold. Catch overlap automatically when a new enquiry rolls in.
- Click-on-map territory setup — no spreadsheets
- Per-territory performance reports
- Automatic conflict flag on new enquiries
- Coverage heat-map with colour-coded status
Built around how franchisors actually recruit.
Honest, simple, two tiers.
The same product either way. Enterprise adds custom integrations, SSO, and white-glove onboarding for multi-brand groups.
Starter
For a single franchise brand with a small recruitment team.
- Up to 5 user accounts
- Unlimited leads, forms, territories
- Full feature set — same as Enterprise
- UK-hosted, GDPR-compliant, SSL
- Email support
Enterprise
For multi-brand groups, larger teams and custom integrations.
- Everything in Starter, plus:
- Unlimited users, multi-brand
- Meta, Google, LinkedIn lead integrations
- SSO with Google or Microsoft
- Dedicated onboarding & named manager
"Every CRM we tried before was a generic sales tool we had to bend out of shape. Franscale ships with the language of franchise recruitment — FDD, validation, territory — already in the product. We were live in a week."Sarah Whitfield · Head of Franchise Recruitment, Northgate Foods