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Features

Every feature, purpose-built for franchise recruitment.

From the moment an enquiry hits your website to the day the franchise agreement is signed — Franscale handles every step in the recruitment journey, with the depth franchisors actually need.

01 · Capture

Public enquiry forms hosted on your own URL.

Multi-step forms with progress indicators, branded for your concept, hosted at your own subdomain. Bot-protected, mobile-first, conversion-tuned.

  • Multi-step forms with grouped pages and progress indicators
  • Cloudflare Turnstile bot protection — no friction for real prospects
  • Configurable fields: text, email, phone, textarea, select, radio, scale
  • Multiple forms per brand — one per concept, campaign, or territory
  • Custom thanks message and notification email per form

Step 2 of 4 · Your investment

What's your available investment?

£100k – £150k
£150k – £250k
£250k+
02 · Score

Automatic 0–100 scoring tuned for franchise fit.

Six dimensions, weighted around what actually predicts a successful franchisee. Hot/Warm/Cold tags drop into the kanban so your team knows where to focus.

  • Six weighted dimensions — financial fit, timeline, motivation, experience, engagement, territory
  • Engagement dynamic — stage progression, recent notes, automatic stale-penalty after 30 days
  • Weights and thresholds tunable from the admin UI — no code edits
  • Bulk-rescore button after tuning
Financial fit
25%
Timeline
20%
Motivation
15%
Experience
15%
Engagement
15%
Territory
10%
Total score87 HOT
03 · Pipeline

10 stages. Built around how franchisors recruit.

From New enquiry through Discovery, Due Diligence, FDD, Validation, Agreement, to Signed. Drag-and-drop kanban or searchable list view — same data, your choice.

  • 10 franchise-specific stages — including FDD sent and Validation calls
  • Drag-and-drop kanban board with per-stage drop-off analytics
  • Searchable list view with filter chips for high-volume teams
  • Lost stage with mandatory reason — feeds the lost-reasons report
Discovery4
M. Robertson94
Manchester
A. Patel71
Bristol
FDD sent2
S. Kowalski88
Leeds
Validation3
R. Harrington78
Norwich
04 · Engage

Notes, tasks and a daily digest that actually gets read.

Every enquiry has a workspace — submission detail, internal notes, activity timeline, tasks. The 7am digest email surfaces what needs doing today.

  • Internal notes visible to the team, never to candidates
  • Activity timeline — every event, automatically captured
  • Tasks tied to leads, with due dates and assignees
  • Daily 7am digest email summarising today's tasks and overdue items
  • Month-grid calendar view with colour-coded due-date pills
Today · 9 May 3 tasks · 1 overdue
Send FDD to M. Robertson
Overdue · 2 days
Discovery call · A. Patel
Today · 2:30 PM
Follow-up email · S. Kowalski
Today · End of day
05 · Email

Branded sequences that pause when prospects move.

Reusable templates with merge fields, automated multi-step sequences, branded HTML emails. Built-in performance reporting per template and per sender.

  • Reusable templates with merge fields ({{name}}, {{territory}}, {{budget}})
  • Stage-triggered automated sequences with auto-pause on stage change
  • Branded HTML emails — your logo and footer on every send
  • Plain-text fallback for accessibility-first clients
  • Per-template and per-sender performance reporting
Sequence: Discovery follow-up · 4 steps
Day 0 · Welcome & FDD link
Sent · 73% open
2
Day 3 · Discovery call invite
Scheduled · 12 prospects
3
Day 7 · Validation reminder
Pending
06 · Territories

An interactive UK map that flags conflicts automatically.

Define territories with names, statuses and optional map coordinates. Drop-pin them in seconds. Catch conflicts the moment a new enquiry comes in for an area that's already gone.

  • Define territories with name, status (Available / Reserved / Sold), and optional radius
  • Interactive Leaflet map with colour-coded coverage
  • Automatic conflict detection on new enquiries
  • Per-territory performance reporting
  • Click-on-map location picker for quick setup
Edinburgh Manchester Birmingham London
Available Reserved Sold
07 · Reports

Seven report sections. Every one exportable to CSV.

The numbers your board actually asks for: lead volume, conversion funnels, source performance, stage velocity, lost reasons, email performance, task health.

  • Lead volume over time with smart day/week/month/year bucketing
  • Conversion funnel with drop-off percentages between stages
  • Source performance — volume, signed-rate, average score per source
  • Stage velocity — average days per stage, the bottleneck spotter
  • Lost reasons breakdown — why deals die
  • Email performance and task health per user
Conversion funnel · Q2 Last 90 days
New enquiry
142
Contacted
119
Discovery
88
FDD sent
54
Validation
34
Signed
19
Overall conversion 13.4%
08 · Admin & compliance

UK-hosted, GDPR-compliant, audit-ready.

Multi-user roles, full audit log, two-factor password reset. One-click GDPR data exports and erasures. The compliance answer your prospects' lawyers will ask for.

  • Admin / manager / recruiter roles, single-use invite links
  • Two-factor email-based password reset
  • Filterable audit log of every significant action
  • GDPR Article 15 data export — single click, downloadable JSON
  • GDPR Article 17 right to erasure — full cascading delete with PII-free audit reference
  • Custom email branding (logo + footer)
15
GDPR Article 15 export
Single-click JSON download
17
GDPR Article 17 erasure
Cascading delete with audit reference
Audit log
Every significant action, filterable
UK-hosted infrastructure
Data never leaves the UK

See how it works in 20 minutes.

Book a walkthrough with someone who actually knows franchise recruitment. We'll set up your pipeline live on the call.